Privacy Policy
Last updated: November 2026
Reverse Mortgage Equity ("we", "us") respects your privacy. This policy explains what we collect when you use this website and how we use it.
Information we collect
- Information you provide in our quiz: state, age range, home ownership, home value, mortgage balance, goals and timeline.
- Contact details: name, email, phone number and ZIP code.
- Technical data: IP address, browser type, pages visited, and advertising identifiers such as campaign (UTM) parameters and Facebook click IDs.
We save your answers as you go, so partially completed quizzes may be stored.
How we use it
- To match you with licensed reverse mortgage professionals and lending partners who may contact you.
- To provide an estimate and follow up about your request.
- To measure and improve our advertising, including through the Meta Pixel.
Sharing
When you submit the form and give consent, we share your information with our marketplace partner Mortgage Leads Co and the licensed professionals and lenders in its network. We do not sell information to unrelated third parties for their own marketing without your consent.
Your choices
You can opt out of calls or texts at any time by replying STOP or asking the caller to place you on their Do Not Call list. To request access to or deletion of your information, contact us.
Security
We use encryption in transit and access controls to protect your information. No system is 100% secure.
Contact
Questions about this policy? Contact our privacy team using the details provided by your reverse mortgage specialist.